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Higher Education

With increasing competition there is an even greater need to ensure that your customers (prospective students) are engaged in the right way.  Higher Education Institutions are implementing Customer Relationship Management (CRM) systems to make sure they fully understand the needs of their prospective students and are able to provide a personalised approach to recruitment.  This in turn […]

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Higher Education

When implementing a Customer Relationship Management (CRM) Solution in Higher Education communication, knowledge transfer and buy-in are key.  To ensure this, it is imperative that an effective training and knowledge transfer plan is in place.  Below we discuss some considerations for the project team to ensure effective CRM adoption. Why training buy-in is essential For any […]

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Today, Universities have large budgets to support the student recruitment process and, with increased competition, it is very important that this money is spent only on marketing activities that have a direct impact on conversion rates.  Therefore it is important to have a complete view of the student journey right from initial enquiry through application, […]

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Building insightful Reports with a Student Recruitment CRM System
How to become a higher education marketing thought leader
How to stand out in a crowded Higher Education Sector

Let’s cut to the chase. In order for a University to stand in a crowded Higher Education sector, it’s no longer enough to have a great course offering and first-class student experience – these are now expected. At a time of rising fees, increasing competition and with the cap coming off student recruitment numbers, institutions […]

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