Student Recruitment CRM

University of Huddersfield Student Recruitment CRM Launch

The University of Huddersfield is a Times Higher Education award-winning University, famed for its Entrepreneurial accolades and business approach. This video diary tells the story of how the University went live with their new student recruitment CRM system at one of the main Open Days, in less than 6 weeks.

The need for a fully-relational database was a critical business requirement for HU, enabling them to drive targeted comms and interactions with their audiences – with campaign data immediately available for instant analysis.

Richard Noon, Project Officer at the University of Huddersfield, “We were only able to view a prospects current status in our previous software solution. To maximise our targeting and conversions, we needed full conversion tracking from enquiry through to application, Alumni and beyond. We wanted a fully-relational database, where interactions captured from every touch-point are stored against a single contact record for a truly holistic view of the individual and their journey. Delivering one central point where a complete, joined-up history of each prospective student’s journey can be viewed.”

If you would like to find out how institutions like Loughborough and Huddersfield University use AES Student Recruitment CRM to build big brands, cut through the noise with targeted multi-channel Marketing and discover clear student insights, then click here to download the brochure.